Why I switched to Ghost

Why I switched to Ghost Platform, a fresh start for my blog and how it reduces friction to create content

Why I switched to Ghost

If you've seen any of my articles or projects online, you may have noticed a sprawled out and ongoing change in platforms. Previously, I had used WordPress then moved on to Medium, followed by a hand-coded website. I also went through various phases of using a generic domain 'business' name to now using my name as my primary website.

During all of these movements, each kept causing friction for myself – something a seasoned user experience designer would avoid, right? So why do I keep creating so much friction for my own workflow?

There is no doubt that our worst client is ourselves. As designers we always set the bar high for ourselves and never seem satisified.

Another issue I had, which some may or may not experience depending on their organizational skills, is trying to complete a multiple lanes of tasks in one go.

When I hand-coded my website, I want everything to be perfect and organized. From design to code I made sure every thing was perfect. This of course caused the development to be much slower and eventually created burnout on the project.

My approach

Before starting on yet another website I had to figure out my goals. As someone who is more geared towards helping usability strategy, accessibility and ethical design, is it more important to have a fancy website or focus on content?

For my personal objectives, I find creating and sharing knowledge with the greater design community to be more benificial. This perspective also started coming into view as I started mentoring people on ADPList. I was not only helping people, but I was learning a lot through their challenges.

As much as I enjoy making my own portfolio, tinkering and coming up with a perfect design, it was too much of a hurdle for my main goal of connecting with thr community.

With my broader goal in mind I set out to see which platform would best work for me and grow with my needs. I found Ghost worked in my favour for three reasons:

  1. Ghost has a minimal setup and writing interface. (Similar to why I liked Medium).
  2. Ghost has quick templates to get started, later the templates can be downloaded to customize via code if desired. This was a major plus for me
  3. The final major point is - Ghost comes with hosting, and later if desired, self-hosting is an option with relative ease.

Many platforms had way too many options, where spending hours tinkering could waste time to get what you need, and often times transfering data can be cumbersome to a self-hosted server, if that was even an option.

Utilizing pre-existing templates, at least for the beginning reduces the amount of time you may spend customizing. If I design for myself, I'm never satisfied and will keep changing the design every few weeks. This obviously detracts from my primary goal defined above.

The journey ahead

It's pretty desolate on my new website. This is because I am going to be reintroducing some of my older articles with updated material and content.

I will be writing articles of varying length. Previously I would write long-form research articles once every 3 to 4 months, sometimes in longer intervals. Don't worry, I will be continuing these. For the shorter forms, these will be more frequent and help more immediate questions I encounter either from mentoring and chatter heard in the product space.

This new format is also a fresh start with clearer goals, no more shooting in the dark. I will be writing on topics from product strategy to solving design and collaboration.

Of course, ethical design will be the focal point whenever possible.

If you're ready to follow me through this journey, sign up for my new newsletter!


Don't always choose the platform that is the most feature-rich. Instead, choose a platform that will allow you to grow and focus on your goals, whether that is personal or business.